Barking Dog Marketing was founded by Paul Fitzgerald. Paul is a highly experienced and results focused business leader with over 17 years of consumer and business-to-business marketing experience in global organisations with iconic brands such as, LG Electronics, Daikin Air conditioning and Thermos just to name a few. Paul founded Barking Dog Marketing because in today’s competitive global marketplace brand identity and brand strategy is more important than ever ‘Your Brand is your most powerful asset.’
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Barking Dog is a strategic brand & marketing agency focusing on brand identity (DNA) and business strategy. ‘We understand and work on everything from simple to complex multi-segment markets and navigate brand frameworks across different geographical locations. We work our craft to dig deep into our clients' categories to identify the real value that effective marketing can deliver on.’
What We Do
We work with our clients to understand their challenges and develop their brand and business strategy. We thrive in a fast-paced environment balancing multiple projects across the entire value chain.
- Brand DNA Development
- Brand Strategy
- Value Proposition Development
- Go to Market Strategy & Execution
- Digital Strategy & Execution
- Social Media Marketing
- Local Area Marketing
- Media Buying & Negotiation
